Building women's entrepreneurial capacity

EThekwini will guide you

An eThekwini Municipality project will support women entrepreneurs.
woman entrepreneur

The eThikwini Municipality has signed a "memorandum of understanding" with accounting firm, Deloitte, to offer guidance and mentorship to women entrepreneurs.

City Manager, Sibusiso Sithole said they decided to focus on women because surveys showed that businesses owned by females have more risk of failure as compared to businesses owned by males.

Sithole said this programme has proved to be a success over the past two years, it is now into its third year and they are planning to increase the number of beneficiaries from 20 to 35 women entrepreneurs per annum.

“This is one of the most positive ways of dealing with low employment rates and will also have an enormous impact on our economy. This programme provides entrepreneurs with shared knowledge and skills to develop a foundation to become successful business leaders in KwaZulu-Natal,” adds Sithole.

EThekwini's deputy mayor, Nomvuzo Shabalala, who also chairs the economic development committee applauded Deloitte for their commitment in meeting the government halfway by mentoring women entrepreneurs.

“Government cannot do this alone, thank you to Deloitte we need more companies who are as dedicated as you are. I also want to wish all the women the best in their businesses. We also urge all participants to take the course seriously in order to ensure that we realise all the benefits that come with this initiative,” Shabalala said.

Guy Brazier, office managing partner at Deloitte in KwaZulu-Natal said they are always committed and willing to working with the government in serving the citizens, ultimately for the sustained growth and development of the economy.

One of the subjects of success stories of the mentorship programme, Nokuthula Dladla, owner of Megaphase Road Marking and Traffic Signs who also won the Business Women of the year award with R1-million worth of prizes from the Department of Trade and Industry (DTI), said it is because of this programme that she managed to win this award.

She said two years ago she was clueless about many things in the business sector but with help in the form of training and other assistance from the municipality’s business support, tourism and markets unit she is now running a sustainable business.

“I started with eight employees but now I have 42. Never in my whole life have I managed to get a tender that is more than R4-million but recently I got a R41-million tender in Mpumalanga. Thank you very much to the Municipality for the assistance,” she said.

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This edition

Issue 68