Road safety

Cape Town's pedestrian safety campaign takes off

Mayoral Committee Member: Transport for Cape Town, Brett Herron
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The ‘Look right, look left, and look right again’ message is part the Mother City's broader campaign on pedestrian safety for Transport Month. The City of Cape Town is reminding children to ‘Look right, look left, and look right again’ before crossing the road.

Earlier this month, Mayoral Committee Member: Transport for Cape Town, Brett Herron, visited learners in Grades R to 3 at Erica Primary School in Belhar to remind them of this message as part of the city’s month-long focus on pedestrian safety during Transport Month.

"The importance of this seemingly simple rule cannot be over-emphasised. As part of this administration’s efforts to create a safe and caring city, it is imperative to teach our children that they must exercise every caution when crossing the road,” said Herron.

In 2012, 373 pedestrians lost their lives on the city’s roads, according to the Western Cape Government Health Department’s Forensic Pathology Unit.

"This figure represents 57% of the total road traffic fatalities in the city, making pedestrians the most vulnerable road users by far. By following a few simple pedestrian safety rules, we can all become part of a sustained campaign to save the lives of friends, family and fellow residents,” he said.

The ‘Look right, look left, and look right again’ message is part of a broader campaign on pedestrian safety for Transport Month.

The campaign focuses on pedestrians and motorists and conveys the pedestrian safety message through, amongst other initiatives:

•school visits by city leaders 

•distribution of educational material to Cape Town schools 

•allowing residents to provide their thoughts on pedestrian safety on the city’s website, which will be fed into the development of a Pedestrian Charter next year – a commitment to improving the safety of pedestrians across the city

“After my visit to the school, I am heartened that even very young learners know how to ‘Look right, look left, and then look right again’. They also know that they must not attempt to cross the road anywhere other than at designated points where there is a zebra crossing and/or traffic signals. In fact, they can teach the adults a thing or two!” Herron said.

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